The VITM 2019 took place from March 27 under the theme “Green Tourism”, aiming to promote the responsibility of travellers in protecting the environment where they visit.
The trade fair also sought to raise the awareness of travel agencies in environmental and biodiversity protection and climate change adaptation, helping to shift the economic structure of regions affected by climate change to tourism.
According to the organisers, the event attracted 65,000 visits after three days.
A survey conducted at the trade fair found that an overwhelming 96.43% of participants were satisfied with the VITM 2019 and nearly three quarters of enterprises pledged to continue taking part in the event next year.
Following the success of the VITM, another international travel mart will be held in the Mekong Delta city of Can Tho from November 29 to December 1, expected to attract 200 booths from both domestic and foreign travel agencies.
As part of the Can Tho travel fair, there will be a forum to discuss how to transform Can Tho and the Mekong Delta into one of the major tourism centres of Vietnam.
Last year, Can Tho welcomed more than 40 million visitors, up 17% from 2018, generating revenues of VND24 trillion (US$1 billion), an annual increase of 30%.
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