The national flag carrier, Vietnam Airlines, together with leading travel agencies of Vietnam, are joining the 21st International Travel and Tourism Exhibition (MITT-2014) in Moscow, Russia, from March 19-22.
The event, the largest of its kind in Russia and the third largest in the world in term of its scale, drew the participation of more than 1,800 tour operators from 198 countries and regions worldwide.
Participating in the event, Vietnam aims to promote the country’s tourism in Russia, a market with a growth rate of nearly 300 percent during the 2011-2013 period.
According to deputy head of the Vietnam National Administration of Tourism Nguyen Quoc Hung, who leads the Vietnamese delegation to the event, said the number of Russian visitors to Vietnam climbed from 100,000 in 2011 to 144,000 in 2012 and 298,000 in 2013.
In order to fully tap the potential market, the administration has partnered with tourism companies at localities to promote the image of Vietnam right in the country.
Vietnam is striving to welcome 1 million Russian holiday-makers by 2020 through offering a range of new tourism products, the official said.
Elena Vasilievna from Tolari company based in Ekaterinburg city said it is the hospitality, goodwill, beautiful beaches and improved services that have attracted Russian arrivals to Vietnam.
She suggested the country build more luxurious hotels to meet the increasing demands.
On this occasion, Vietnam Airlines announced that it will increase the number of flights from Moscow to Nha Trang city in the central coastal province of Khanh Hoa to three per week between October 26, 2014 and March 28, 2015.-VNA
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