The Hoi An Tourism Company from the central province of Quang Nam, which has joined the International Travel Expo Ho Chi Minh City (ITE HCMC 2015) for four times, designed its booth with images of Hoi An ancient town, situated peacefully along the Hoai River.
The firm, which mainly organizes tours to the old town, received great attention from international buyers, as Hoi An has become an attractive destination for foreign tourists in the past decade.
Le Thi Anh Tuyet, head of marketing at the company, said it had planned to engage in 60 appointments with international buyers during the first two days.
But the firm joined 150 appointments in total, which means the ancient town remains a magnet for international visitors, she said.
The Hoi An Tourism Company offers foreign buyers the idea of an old town, combined with the rural setting, by the sea so that they can integrate it into their tour packages for customers, Tuyet said.
The TNK travel company, which has partaken in the ITE for two times, told a group of reporters that the fair was a chance to learn about the needs of customers so that the firm would be able to create suitable products.
TNK specializes in organizing tours to the Mekong Delta and Ha Long Bay for tourists from developed countries, and it attended 20 meetings with potential foreign buyers at the fair, three of which could be considered successful.
Simone Denvang, who is in charge of public relations at the firm, said the most promising deal came from the meeting with a U.S. firm.
Meanwhile, foreign tourism companies also considered the ITE an opportunity to promote their images to Vietnamese tourists.
Yourng Hark, head of marketing with Sokha Hotels & Resorts from Cambodia, said the ITE was an effective channel to tell clients what the company is doing well, and it is the main reason why it has come to the event for four times in a row.
Isabel Von Jordan, representing a large travel company coming from Germany, said each year he goes to Vietnam once or twice, and he wants to find new tourism products for his clients at home.
According to the organizers’ statistics, there were 5,000 appointments between local sellers and international buyers during the first two days of the fair.
Domestic and foreign enterprises booked 6,000 appointments online to seek business opportunities during the three-day tourism promotion event, the organizers said.
The ITE HCMC 2015 attracted around 320 travel agencies at home and abroad, as well as Vietnamese and foreign tourism promotion companies with 250 booths of 350 exhibitors from 21 countries and regions, visited by over 25,000 people, the organizers added.
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