Vietnam looks to Internet, foreign TV channels to promote tourism

Vietnam looks to Internet, foreign TV channels to promote tourism

The Vietnam National Administration of Tourism (VNAT) will launch many promotional campaigns on the Internet and foreign TV channels in the remaining months of this year to attract visitors from around the world.

The VNAT and the Tourism Advisory Board (TAB) are selecting a foreign consulting firm to help with the Internet-based promotional plans, chairman Nguyen Van Tuan told

Tuoi Tre (Youth) newspaper on Sunday.

The VNAT and TAB have inked a marketing cooperation deal to increase the effectiveness of campaigns and programs to introduce Vietnam’s tourism to the world, Tuan said.

The cooperation includes setting up a national brand to represent the country at international tourism fairs, such as the ITB Berlin and World Travel Market; designing attractive and impressive plans to show off the Vietnamese image at travel expos; and developing multilingual websites for tourism promotion purposes, according to the VNAT chairman.

The two sides will also produce video clips, each lasting 30 seconds and five and ten minutes, to showcase the country’s beauty to potential visitors worldwide, Tuan added.

The 30-second video will be on air on international TV channels, whereas the five- and ten-minute footage will be dubbed into different languages for broadcast at international fairs.

“The promotional videos are more professional than those of previous years, as we have carefully selected the producers as well as listened to advice from international experts,” Tuan said.

The production of the 30-second video has been completed and the footage is expected to be broadcast on UK-based Travel Channel from October 20, he revealed.

The VNAT will sign a contract with the channel for the video to be screened a total of 300 times on Travel Channel, he added.

Last month, the Ministry of Foreign Affairs also unveiled a video, titled “Welcome to Vietnam,” to bring the Southeast Asian country closer to the world.

The eight-minute-43-second clip features beautiful landscapes in cities and provinces across the country, including Hanoi, Ho Chi Minh City, Quang Ninh, Ha Giang, Lao Cai, Ninh Binh, Thua Thien – Hue, Da Nang, and Quang Nam.

Vietnam is exerting effort to win back foreign visitors, after international tourist arrivals dropped in a stretch of 13 months from May 2014.

Some measures, most noticeably the visa-free travel policy applicable to five European countries, have paid off since the tourist number began bouncing back in July.

In September, Vietnam received more than 626,000 international visitors, up 8.3 percent from the same period last year, according to the General Statistics Office.

The total international tourist arrivals in the first nine months of the year were 5.7 million, down 5.9 percent from a year earlier.

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