Hanoi is currently shaping a 2.8 million VND (130,000 USD) programme to provide support for businesses in their brand development.
Under the programme funded by Hanoi’s Trade Promotion Fund and enterprises, practical training will be offered to local firms on various aspects such as building, designing and promoting brands.
Additionally, they will be advised on developing a brand strategy for a business or product and assisted in marketing activities, such as advertising, building websites, producing publications on businesses and products and organising events.
The city is also accelerating administrative reforms by applying information technology in tax declaration, customs and registration for business establishment in a bid to boost investment.-VNA
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