In the past, Da Nang had failed to create any unique tourism products which left a deep impressions on visitors arriving in the city.
The Quang Huy Company's wooden Dragon Bridge models
Therefore, in 2013, the city’s authorities gave permision for 8 local businesses to make tourism souvenirs for sale. This helped to open up a new opportunity for them to develop their businesses and to promote their brand names to tourists at home and abroad.
The Quang Huy Handicrafts Production Company in Cam Le District is a typical example. Apart from expanding its space and creating more job opportunities for local people, the company now produces various tourism products. Amongst them, the hand-made wooden items depicting the Dragon Bridge are the most popular. In addition, the company has also received many orders for other wooden products such as fruit dishes, flower baskets, and sailing ships inside bottles.
Another example is the Truc Xanh (Small Green Bamboo) Company in Ngu Hanh Son District, which specialises in making handicrafts from quartz. Over recent years, the company has created new products featuring characteristics of the city’s tourism sector. In addition to a wide range of stone jewellery and statues, Truc Xanh has created many landscape paintings made from quartz. They showcase the beauty of the Son Tra Peninsula, the Marble Mountains, and the cherry bell flowers of the Ba Na Hills Resort. The company has also provided many products imbued with Vietnamese cultural identity, including rice mills and mortars.
The company’s Director, Ms Nguyen Thi Thanh Huyen, said that her company’s products have helped to advertise the city’s image in particular, and promote her company’s own brand name to international markets. She added that her company’s products are often sold at fairs and at the Museum of Cham Sculpture. Most notably, her company often receives orders from the city’s agencies and departments to present to their foreign partners.
The remaining 6 businesses, including the Thanh Thien Fine Art Sculptures, Pho Hoi and Dai Duong (Ocean) Gifts companies, have also become actively involved in creating new tourism souvenirs, and improving the quality of their existing ones. Their products, which are mainly made from bamboo, tropical bamboo, wood and stones, re-create some of the unique images of the city, such as the Marble Mountains, the Han River Swing Bridge and the Dragon Bridge.
Da Nang: Varied tourism products Related image(s)
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