Phu Yen: The destination chosen by lots of international tourists

At the starting time for tourism season, Phu Yen tourism enterprises have gained promising signals with the drastic increase in the number of tourists coming to the accommodation, sightseeing venues, including international tourists.

International tourists doing sightseeing and swimming at Bai Xep, An Chan (Viet Star tourism zone)

During the spring days of Giap Ngo lunar New Year, it’s not rare to see international tourists taking a walk along Tuy Hoa city’s streets, or those swimming, sipping a cup of coffee in coffee shop. V.Ivanop and a Russian friend are reading books at a light pole at the foot of NhanTemple and enjoying the red water melon. The two men say, “We are introduced much about NhanTemple, which is located right in the city center, one particular architectural work of Cham Culture in the central region, so once coming to Tuy Hoa city, my friend and I decided to choose this sight to explore first. The space here is so great, we can observe the streets, river, villages and rice paddy fields”.

At the tourism areas and hotels, this is also the fairly busy time, with the arrival of international tourists. Mrs. Tran Thi Tam, deputy general director of VietStar Tourism Company Ltd., lets known, during the past Tet, Vietstar welcomed nearly 300 international tourists. In comparison with the previous years, the increase is larger; also, the tourists did use more services than before. As to the statistics of Phu Yen department of culture-sports-tourism, only during Giap Ngo Lunar New Year, the total number of tourists using accommodation services is 7,300, which is an increase of 30%, among whom are 500 international tourists, increasing 15% against the same period of the year 2013. Tourists are mostly from such countries as Russia, America, France, Canada, Britain, Germany and Laos…

The main reason to account for the increase in international tourists coming to Phu Yen is the success of the task of advertising tourism, conducted by the tourism sector and enterprises’ considerable investment, clearly shown at domestic and international tourism fairs; it’s also thanks to the organization of Famtrip, the enhancement in advertising in the media, the internet…Thanks to these, more domestic and international tourists have got to know about Phu Yen, leading the choice of Phu Yen as the new destination in the Central South Coastal Region. According to the department of culture-sports-tourism, from the beginning of the year up to now, such large travel companies as Viet travel, Saigon Tourist, Focus Travel, Lua Viet, Fiditour, Hai Dang, Cat Vang, Anh Duong, New Horizon…have organized lots of tours with Phu Yen a destination, and in these tours there are international tourists.

As for the enterprises doing business in travel and accommodation serves, all have been actively improving the service quality as well as organizing lots of entertainment and promotion programs to carve nice impression on tourists. As assessed by the Tourism Profession Division of the Department of Culture-Sports-Tourism, most travel, tourism and accommodation enterprises have been upgrading and organizing lots of activities to welcome tourists. Mr. Pham Van Bay, deputy director of the Department, lets known, “In the coming time, the Department coordinates with the Tourism Association and the enterprises to continue organizing Famtrip with the partners from HCMCity. As for the enterprises, in parallel with introducing service, welcoming famtrips, it’s necessary to do self introduce, advertise, be active in infrastructure, competence for the special event to be held at the end of March and the beginning of April, which is Vietnam 2014 Seafood Festival in Phu Yen province”.

Source: Phu Yen Newspaper

Translated by HAI LOAN

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