Garment businesses attend international fair in Paris

Garment businesses attend international fair in Paris

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Nhan Dan/VNA – Three Vietnamese garment and textile businesses are participating in an international apparel and garment fair in Paris, France from January 25-28.

The annual event aims to introduce new fashion trends and collections and designs from prestigious global fashion houses.

The ‘Who’s Next’ fair, attended by more than 1,000 garment and textile businesses from over 30 countries worldwide, provides an opportunity for manufacturers and importers to discuss and sign contracts.

Tong Thi Thu Ha, Deputy General Director of Vieba Garment and Knitwear Co, Ltd (Vieba), said that participation in such a fair will offer new opportunities for the company to penetrate the European market.

Louk Grauwen, a CBI design expert, spoke of the quality of Vietnamese garment products, noting that to conquer the European market, businesses need to invest in designing and selecting materials line with the tastes of European consumers.

Vietnamese ambassador to France Duong Chi Dung praised domestic businesses for the involvement in such a big arena, which marks a shift from outsourcing to self-design.

He suggested businesses work to develop their trademarks and expand export markets.

On the occasion, the Vietnamese businesses also met with French garment importers, including retail group Casino, to introduce their products.

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