As Tet shopping picks up, several clothing stores in Hanoi have launched sales to reel in customers, who might be better served shopping at a local market.
The sales person of one shop on Cau Giai Street said, “Our prices are the lowest this time of year because we want to get rid of our inventory before buying a new stock after Tet.”
The shop slashed the price on one sweater from VND260,000 (USD12.3) to VND170,000 (USD8.04) . The sales person said it was imported from China.
But the same sweater was found selling for only VND140,000 (USD6.62) at Dong Xuan Market in Hoan Kiem.
Nguyen Thi Hoa, owner of a space at the market said, “I’ve sold clothes at market prices for a decade. Small traders often buy clothes from wholesalers to sell at their shops citywide. It’s obvious that prices at the market would lower than that at the shops.”
Another sales person at a shop on Chua Boc Street confirmed this. “We have to pay VND20 million (USD946.3) a month for rent as well as paying our employees. Promotion programmes are another way of advertise so as to attract more customers. Most of our customers are students who are relatively easy-going and come only once.”
Nguyen Manh Hung, Vice Chairman of the Vietnam Standardization and Consumers Association, said that many Vietnamese consumers are no longer interested in Chinese products, so retailers sometimes change labels to make goods appear Vietnamese.”
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