The VITM 2017, themed “Hanoi-the destination of Vietnam in 2017”, is expected to feature about 450 booths for 652 enterprises and tourism management and promotion agencies from 43 cities and provinces across the country and 25 other countries and territories. The fair is expected to attract about 60,000 visitors.
Hanoi ranks among the world’s most attractive and interesting cities. Its placid air gives it a gracious, almost regal flavour, underscored by a rich history that traces back more than a thousand years, with a fascinating heritage on display in well-preserved, centuries-old architecture.
One of the highlights of VITM 2017 is an International Street Food Festival, which is being organised for the first time. The festival will see the participations of tens of famous domestic and foreign chefs. The festival will offer good opportunity to promote Vietnamese street food while bringing street food of foreign countries closer to Vietnamese people.
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Particularly, during the upcoming VITM 2017, Vietnam will lure more US tourists in the time ahead as the Vietnam Travel Association and the US Travel Association are set to ink a cooperation agreement.
Under the deal, travel to the American country will be also made easier for Vietnamese people.
Some 15 US travel agents will join other tourism companies from 24 countries and territories to exchange tourism information during the event.
It said that with significant changes in tourism in recent year, Hanoi has become the country’s tourism centre and a leading destination in the region.
Hanoi’s images and tourism products will be introduced to visitors during the event.
Besides, the Vietnam National Tourism Association will officially inaugurate a centre for Vietnamese cuisine study, preservation and development on April 7.
At the travel mart, over 45,000 promotional air fares and more than 15,000 tours with special discounts will be available.
In addition, cultural and art performances have been prepared meticulously, especially the practice of the Vietnamese worship of Mother Goddesses, which was recognised as an Intangible Cultural Heritage of Humanity by UNESCO last October.
In addition to activities in destination presentation and tourism stimulation from local exhibitors, VITM 2017 will also organise contests, traditional arts performances, conferences and workshops.
First held in 2013, this year’s event is the fifth and is considered Vietnam’s premier professional tourism event and one of the largest travel shows in the region.
VITM 2017 to provide over 45,000 promotional air fares Related image(s)
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