Fast food attracting Vietnamese youth – Food – Travel

Fast food attracting Vietnamese youth – Food – Travel

Hanoi Times – KFC restaurant located o­n 209,

Le Duan Street

was nearly crowded with people this weekend afternoon, above 80% of who were teenagers. They were enjoying the good smell of fried chicken, eaten with fried potatoes and drink called lovely “industrially eat”

Thu Lan, a salesclerk of this restaurant, said that young people liked to come here due to its quite, modern style from arrangement and decoration to way of serving, reasonable price(about VND 35,000-60,000 per dish, including food and drink). So, not o­nly officers, businesses but also a lot of students have chosen fast foot stores to meet each other or even to celebrate their birth parties.

‘The KFC attracts averagely about 200-300 customers a day, sometimes up to 1000 people’, she added.

Having been brought into Vietnam since 1990, fast-food has quickly become favorite food of many groups of Vietnam customers, rather strongly developed with lots of well-known trademarks such as KFC, Lotteria, Jollibee. Out of these, KFC also has a system of restaurants supporting largest number of fried chickens all over the world. It becomes the ever famous fast food trademark with 10,000 sales places covering all 92 countries and territories. KFC has opened near 50 restaurants in Vietnam for over the past 10 years.

The simple reason why Quoc An, a student of a High school, usually eats this kind of fast food with his friends (twice a week) is that he will become more active and a connoisseur of food. According to Hong Binh, a worker of FPT Company, a familiar guest of a series of ABC fast food restaurants as well explained that she had chosen this place because of acceptable food price and o­nly a short time for taking an afternoon nap

Although o­nly about 10% of the population gets used to eating fast food, Vietnam fast food market is ultimately potential for investors due to fast developing speed of economic and increasing consuming- demand in the modern life

Representative of fast food distributing company, Mr Loe Maglasang, Manager of Jollibee Corporation, highly appreciate Vietnam market in terms of fast food. In coming time, he set a plan for pouring millions of US dollars into huge projects o­n fast food and training Vietnam workers as well.

Competing with foreign fast food trademarks, Vietnam businessmen are rather keen o­n building a Vietnamese fast food trademark. Consumers who these companies focus o­n are people love Vietnamese traditional food such as Bun, Pho, Rolled Cake, Cha, Nem…

Pho 24 is considered as the typical example of success in promoting Vietnam-styled imagines and products. It has been spreading its reputation over Vietnam and in some foreign countries such as Philippines, Singapore, South Korea, Britain, and the US. As well, Ta bread, a series of ABC stores are another familiar destinations to people love fast food in Hanoi.

However, because invested capital is limited, combining shortage of professional management, Vietnam fast food restaurants still have been inferior to foreigners, not made use of the “home of myself’ advantage and the diversity of specialties of three national regions of Vietnam.-

Fast food attracting Vietnamese youth – Food – Travel Related image(s)