Vietnam travel’s future is anchored by deep traditions

Vietnam travel’s future is anchored by deep traditions

She said that Vietnam is a name that stirs the senses and emotions, it conjures visions of proud farmers in conical straw hats tending their rice paddies.

Tamar Lowell paid attention to Vietnam when she was a child. “As long as I can remember I’ve had a fascination and an affinity for Vietnam. Growing up, I read everything I could on the country, watched every movie. I took a course in college on the French and American Indochina wars. So when President Clinton lifted America’s trade embargo in February of 1994, just as I was planning my graduation adventure, I didn’t think twice,” she told.

She first arrived in Saigon in 1975 and thought that the Vietnamese (particularly the Southerners) were very outgoing. “Most people assumed I was French, but when a man asked me in English where I was from I was startled and mumbled “…merica”, a bit nervous about his reaction. Unbelievably, I got a big, broad smile, a response which was to be repeated for the rest of my time in Vietnam,” shared Tamar Lowell.

“I have always been treated graciously, kindly, and warmly. I was scheduled to stay for two weeks, but the following day I extended my stay to a month. It was not always an easy trip, but it was incredible, and life-changing in so many ways. I was about to start my first job in the travel industry, and I vowed I would one day come back to Vietnam to work,” she added.

Twenty years later, Tamar Lowell ran Access Trips, a boutique adventure travel company which just launched a culinary tour in Vietnam. “We go deep into the culture as we cook (and eat) our way from Saigon to Hanoi, stopping en route to visit the UNESCO World Heritage site of Hoi An and the former imperial capital of Hue. Our guests connect with villagers, urban hipsters, street food and market vendors, traditional and modern chefs, artists, and descendants of the royal family, allowing them to experience the evolution of the complex and rich Vietnamese culture.”

“Tourism to Vietnam has grown almost six-fold over the past twenty years, and the service we experience now in hotels, in restaurants, and in stores, is excellent. Unlike other developing countries, you are not bombarded by hawkers on the street — approached, yes, but respectfully. In taxis, if you tell them you want to use the meter, they turn on the meter, no hassle. I’m so inspired by both the individuals I’ve met in Vietnam, and by the resilience and spirit of the society as a whole,” she confirmed.

At the end of the article, Tamar Lowell stressed, “the country is moving forward, but the charm remains: in the beautiful old buildings; the hanging silk lanterns; the women who still wear traditional cone hats, not because they’re iconic, but because they’re functional; and in the kindness and warmth of the locals. It is truly amazing how Vietnam’s tourism has evolved in the last twenty years, without losing its soul or its character.”

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