(TITC) – On Jan 29th, 2016, Tourism Marketing Department (Viet Nam National Administration of Tourism) reported project on Viet Nam tourism’s brand development strategy to 2025, vision 2030.
The project was built on the basis of assessing situation of Viet Nam tourism’s brand and researching the world’s tourism brand development models.
In addition, the project also specified opinions, goals and solutions of Strategy and Master plan on Viet Nam tourism development to 2020, vision 2030 in regards of tourism brand development, which accorded with Viet Nam’s development tendencies.
The project identified tourism development in view of supply and demand sides, which focuses on enhancing competitive capacity. The project will retain Viet Nam tourism brand identity set and slogan “Vietnam – Timeless Charm”; prioritize to promote 4 fundamental values of Viet Nam tourism (time, commitment, mystery and intensity) and 4 tourist product lines: cultural tourism, marine and island tourism, eco and natural tourism, city tourism).
To develop Viet Nam tourism’s brand, the project drafts out specific goals including: raising awareness and skills; focusing on developing remarkable destinations and tourist areas; identifying and promoting typical brands and images. About solutions, the project prioritizes tourism promotion along with synchronous and long-term solutions such as: propagandizing and raising people’s awareness; mechanisms, policies and investments for tourism; supporting localities and tourism businesses; enhancing management capacity; strengthening inter-region and interdisciplinary linkages; international cooperation. In addition, the project also sets up framework of action plans for each stage.
Speaking at the working session, Director General Nguyen Van Tuan highly appreciated result of the project. He emphasized Viet Nam tourism’s brand development strategy should focus on prioritized solutions such as brand communication; building tourists confidence in Viet Nam tourism; attracting investors. He also encouraged the engagement of tourism businesses, localities, and relevant sectors to develop Viet Nam tourism.
Pham Thanh
Project on Viet Nam tourism’s brand development strategy Related image(s)
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