How did Vietnam football benefit from Man City’s tour?

VietNamNet Bridge – Manchester City was highly paid by the Vietnamese partner and had an opportunity to advertise its name when it visited Vietnam. How did this benefit Vietnam?

The trip to Vietnam of Man City will certainly help promote the England team’s image in Vietnam and increase the number of Vietnamese fans. The more Vietnamese fans they have, the more royalties the club can get from the TV rights of the English Premier League.

One of the principles of sharing TV royalties of English football clubs is the direct broadcasting of their matches on pay television channels each season. TV broadcasters will air the matches viewers are interested in and the more fans FCs have, the more money they will get. Thus, Man City benefits a great deal from its trip to Vietnam.

On the side of the Vietnamese partner, Saigon Hanoi Bank (SHB), SHB’s boss Do Quang Hien said Man City’s tour to Vietnam was not completely flawless, but bringing Man City to Vietnam was successful. Through advertising the match with Manchester City, Hien’s company has become closer to its customers.

In the viewpoint of business, it was normal. The only regret was the chilly attitude of Man City players.

For the Vietnamese national team, they seemed to receive no benefits from the game when they were defeated 8-1.

Man City visited Vietnam for just over two days, and their presence was just “like a wind”. Obviously this FC is not helpful at all for Vietnam football. So to catch that light wind, the Vietnam Football Federation (VFF) should have organized the game quickly, instead of forcing the V-League to play hard to serve a commercial event.

S. Tung

How did Vietnam football benefit from Man City’s tour? Related image(s)