The four-day event provides an ideal platform for enterprises operating in the handicraft industry to advertise and introduce products to foreign importers with the aim of expanding markets and seeking new co-operative partners.
The show will be expanded to 700 booths compared with 550 last year, showcasing five main groups of items, namely home décor and handicrafts, indoor and outdoor furniture, home textiles and embroidery, gifts and ethnic items, and personal accessories.
The organisers will also prepare a special display area to exhibit sophisticated and well-designed products manufactured by enterprises in the ‘One Village One Product‘ (OVOP) movement, both from Vietnam and other regional countries including Thailand, Laos and the Philippines.
The OVOP area has become a highlight within the framework of the Hanoi Gift Show, following the success of its two previous editions, creating prestige for the export community as well as with international buyers. This year, OVOP will introduce several specific item groups in terms of fashion, tourism gifts, flowers and trademark building.
Following a ‘Vietnamese Pottery Space‘ in 2013, OVOP 2014 will bring participants to a ‘Rattan and Bamboo Space‘ with a wide range of both modern and traditional rattan and bamboo handicraft items being displayed on an area of 1,000sq.m.
According to Le Ba Ngoc, Vice Chairman and General Secretary of the Vietnam Handicraft Exporters Association (Vietcraft), corporate participation will be increased to at least 90% at this year’s show, along with minimising the number of private groups and households participating, aiming to enhance trade promotion efficiency and enable businesses with huge export potential to seek international co-operation opportunities.
The organising board expects to welcome about 580 foreign importers to the 2014 Hanoi Gift Show, focusing on major markets including the US, Japan, Australia, EU, Russia, Taiwan (China) and New Zealand – an increasing number against 464 in 2012 and 532 in 2013, Ngoc said.
He added that some preferential policies will be implemented to support the registered international importers to the event such as the provision of free visas and guest pick-up at airports, fact-finding tours to Hanoi’s famous craft villages and free consultation on handicraft-related issues in Vietnam.
VAN TOAN
Hanoi Gift Show 2014 scheduled for late October Related image(s)
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