Continue connecting and advertising tourism products

Since the establishment day from September 2013, Phu Yen tourism association (abbreviated as Association) has made numerous efforts, among which is the task of connecting members; promoting the advertisements for tourism products, and this has been paid considerable attention by the Association. Also, this is one of the Association’s focal tasks set for the year 2014. As related to this issue, Phu Yen Newspaper interviews Mr. Nguyen Thanh Tam, chairman of the Association.

Chairman of Phu Yen Tourism Association, Mr. Nguyen Thanh Tam and provincial leaders having a working session with Famtrip of Ha Noi Tourism Association.

* What are the favorable conditions and difficulties facing the business operation of tourism sector in the year 2014?

- In the past time, tourism enterprises in the province have been mostly new to the job, and this means certain limitations do exist, particularly in terms of investment capital, human resources and tourism product quality…However, with the efforts made by the entire sector, in 2103, tourism operation showed positive shifts in the aspects of : the investment and construction of tourism trade foundations, the tasks of training and fostering human resources, promoting and advertising tourism, which somewhat better meets the demand of tourists coming to Phu Yen province. Revenue from tourism sector has also been considerably increased. Particularly, since the past Lunar New year, the number of tourists coming to Phu Yen (staying overnight) reached 7,280, an increase of 30 against the same period of the previous year. This is the year beginning positive signal for the tourism sector.

In 2014, there will be lots of favorable conditions for the tourism sector, thanks to the less stressful economic situation. The state will introduce lots of supportive policies, and this is definitely favorable condition for the enterprises to continue investment and development. As for Phu Yen province in particular, the locality hosts the event of Vietnam 2014 Seafood Festival (from March 28^th to April 2^nd, 2014). This is a good opportunity for the province as well as enterprises to invest in introducing and advertising the images of the land, people and tourism potentials to domestic and international friends.

* What are the focal tasks for the Association in 2014?

- One of the weakest points of Phu Yen Tourism sector is the lack of tourism products and task of propagating and advertising. Therefore, the targets and tasks of the Association in 2014 are to concentrate on this content. The Association continues to well fulfill of the role as the bridge connecting enterprises, who are encouraged to invest in constructing featured tourism products; constructing the demand stimulating chain of products. Enhance the task of advertising, introducing products through connecting with the Tourism Associations in HCMCity and Ha Noi, the highland provinces…Cooperate to organize famtrips; making the Association’s website…Besides, the task of training, fostering the human resources; the task of for constructing the Association is also one the focal task to be paid attention to.

For the immediate future, the Association will receive “orders” of some tasks from the PPC, the department of culture-sports-tourism, like the participation in cuisine contest and other activities of Vietnam 2014 Seafood Festival; coordinating with the Department of culture-sports-tourism to work with the Construction Department, the people’s committee of Tuy Hoa city to consider the constructing location of the Center for tourism information and shopping for tourists; the tourism information kiosks; joining in research of scheming and constructing the scheme of investing in the pointed tourism venue of Da Dia Reef; consulting-counter arguing against the schemes and investment projects for developing the province’s tourism sector…

Source: Phu Yen Newspaper

Translated by HAI LOAN

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