Nhandan Newspaper – Hanoi targets nearly 3.8 million international arrivals in 2016

The city is expected to earn over VND60 trillion (US$2.7 billion) from tourism this year, registering an 8.1% increase compared to last year.

In order to achieve the envisaged goals, Hanoi will focus on building planning and investing in developing tourism products, while calling on strategic investors to be involved in developing tourism in the West Lake and Red River areas in preparation for establishing a tourist exclusive zone in Dong Anh district.

The city will also collaborate with cities and provinces nationwide in developing tourism products, standardise and issue presentations at tourist attractions across the locality, and build a digital map of Hanoi based on the geographic information system (GIS) technology.

Tourism promotion activities will be implemented in collaboration with embassies and international organisations in Hanoi, aiming to boost connections, advertising and co-operation in tourism development in the international market and vice versa.

In addition to sending delegations to attend international tourism fairs with a focus on the markets of France, the UK, Germany, the US, China, Japan and the Republic of Korea, Hanoi will also build and organise annual domestic events such as the ‘Memory of Hanoi’ programme, the Hanoi Traditional Craft Village Festival, the Ao Dai Festival and the ceremony to welcome the first international tourist to Hanoi.

The city will provide support and remove difficulties for enterprises, organisations and individuals joining tourism development, and enhance State management over tourism and training qualified human resources for the sector.

Hanoi greeted nearly 3.3 million international arrivals in 2015, up 8% against 2014, and over 16.4 million domestic arrivals, up 6% year on year. Total tourism revenues were estimated at more than VND50 trillion (US$2.25 billion), up 10%. The capital city ranked fourth in the 2015 Travelers’ Choice awards for Destinations announced by TripAdvisor, the world’s largest travel site.


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