At the opening ceremony, the Viet Nam National Administration of Tourism (VNAT) and the JNTO inked a Memorandum of Understanding to enhance destination promotion and visitor exchange; and share experience and information on areas of mutual interest.
Speaking at the event, VNAT Director Nguyen Van Tuan noted that tourism co-operation between the two countries has gained considerable results in the past years with an average increase of 9% per year in the number of Japanese visitors to Vietnam in the 2010-2016 period.
Last year, the country welcomed 740,000 Japanese visitors, up 10% compared to 2015 while about 233,000 Vietnamese visitors travelled to Japan, up 26% over 2015, he said.
The launching of a Japanese tourism representative office in Viet Nam will contribute to promoting the exchange of visitors between the two countries with an expected 1.5 million visitors each year, Tuan added.
Takahashi Ayumi is head of the JNTO representative office in Viet Nam which will carry out a tourism stimulus policy to promote Vietnamese tourists to travel to Japan as well as assisting Vietnamese travel companies in organising tours to Japan.
The office is scheduled to join the 2017 Viet Nam International Travel Mart from April 6-9.
By Vien Nhu
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