The organizer of an amateur football tournament in Hanoi has had to shortlist and curtail sponsors because there are not enough places for their advertisements, which is contrary to professional competitions that cannot find sponsorship.
The event is officially named ‘Hanoi Premier League – S3,’ the biggest tournament of grassroots football clubs in northern Vietnam. ‘S3’ refers to the third consecutive annual edition of the Hanoi league.
Introducing the S3 on August 19 at a press conference in a five-star hotel in the capital city, Vietfootball Company – the organizer of the league – confirmed that tens of sponsors had been denied by the firm.
They are ‘small sponsors’ who could commit merely VND10 million (US$455) each in sponsorship.
The organizer of the competition has never launched a marketing event to advertise the Hanoi league, according to Vietfootball.
Dang Ngoc Tuan, Vietfootball’s general director, said the S3 will be organized from September 6 to November 22 at C500 Stadium inside the Security Institute in Hanoi. The stadium can welcome around 5,000 people.
Tran Huy Duc, head of the competition unit under the Vietnam Football Federation, admitted that the ‘Hanoi Premier League – S3’ is the worthiest to watch this time in Vietnam.
The top professional football league of Vietnam, the V-League 1, has five more weeks to complete its 26 rounds.
The S3 has the participation of 12 amateur football teams to compete in one-way round robin format every Sunday.
The winning team will get VND30 million ($1,360) and the two followers will be awarded VND20 million and VND10 million respectively.
However, the biggest prize for players of the teams is the chance and joy of playing ‘pure football’ amid the applause of thousands of fans on weekends after work.
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