Vietnam to open e-commerce portal targeting Japan, ASEAN customers

An electronic commerce portal run by the Vietnam Trade Promotion Agency (VIETRADE) is slated to go online in mid-April to help connect local businesses with partners from Japan and other ASEAN countries.


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The platform, at buyvietnam.com.vn, will be inaugurated on the opening of the Vietnam Expo 2015, the country’s largest exhibition, from April 15 to 18 in Hanoi, according to the Ministry of Industry and Trade, which manages VIETRADE.


Businesses will be able to create their own sub-site on the website to showcase their products and services, and introduce themselves to Japanese or ASEAN partners.


ASEAN is a ten-member bloc which includes such Southeast Asian countries as Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Myanmar, and Vietnam.


They can also do so at the buyasean.jp portal, powered by the Japan-ASEAN Center.


VIETRADE has called on Vietnamese businesses to join the buyvietnam portal to help make it a real e-commerce site that will facilitate the seeking of partner and market expansion of enterprises.


The Vietnam Expo 2015 will be co-organized by the Ministry of Industry and Trade and the Vietnam Trade Fair and Advertising Co. (Vinaxad).


As of Monday, more than 500 firms from 23 countries and territories have registered to open a total of 700 booths at the event.


The businesses are from the U.S., India, Poland, Belgium, Taiwan, South Korea, South Africa, Russia, Japan, Singapore, Thailand, Switzerland, and Vietnam.


Those from North Korea, Cuba, and Kenya will also participate, according to the organizers.


The businesses are expected to showcase a great variety of goods, from equipment and machinery to home appliances.


VIETRADE will join hands with the Korea Institute of Design Promotion to set up a booth where design experts from Vietnam and South Korea will offer consultations for businesses in need.


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