Secretary General of the Ministry of Communications and Multimedia Sharifah Zarah Ahmad (Source: malaysiandigest.com)


Kuala
Lumpur (VNA) – Malaysia’s Ministry of Communications and Multimedia has
developed the content industry as a tool to maintain the cultural and artistic
values of the ASEAN Community.



Sharing
the country’s idea on the matter with ASEAN senior officials at the 18th meeting of the ASEAN Information Sub-Committee in Kuala Lumpur, Secretary
General of the ministry Sharifah Zarah Ahmad said that the ministry is
designing the “Negaraku Kreatif @ Komuniti” (K@K) as an outreach programme to
expose rural youths to the creative content industry in the hope of bringing
out new talents.



These
talents are expected to not only drive the industry but also maintain the
cultural and artistic values of the ASEAN Community, she stated.



She
said her ministry has also undertaken efforts to raise ASEAN awareness and
building a sense of community as the 10 Southeast Asian nations set the future
and pace for creating a dynamic and harmonious ASEAN community, a community
that is politically cohesive, economically integrated and socially responsible.



In drawing her attention on the matter, Sharifah Zarah said the efforts were
made through the implementation of several programmes such as “Kenali ASEAN”
(Know ASEAN road show), a travel documentary named “Passport ASEAN”, and ASEAN
Forum and a blogspot.



She said Malaysia has also been an active participant in recurring projects
such as ASEAN Quiz, the newly rebranded ASEAN Television News and Voice of
ASEAN – Beyond Boundaries (VoABB) aired via the Department of
Broadcasting/Radio Television Malaysia.



These long-standing projects had been reviewed to determine their effectiveness
and rebranded to remain current and relevant in the context of ASEAN community
building, she said.-VNA