Emirates introduces new toys for young flyers

The Saigon Times Daily

The United Arab Emirates-based airline’s Fly with Me Animals program replaces the popular Fly with Me Monsters and comprises toys featuring characters in specific regions for children to learn more about their habitats.

The first four animals on board are Lewis the Lion from Africa, Peek U the Panda from China, Enrico the Monkey from Latin America, and Leila the Camel from the Middle East. These animals are available in three product lines of the Travel Buddy which comes with a plastic toggle allowing the toy to be hung in the car, on a pram or in the cot; the Carry Buddy, a dual purpose toy and blanket; as well as the Magnetic Sketcher for young ones to express themselves creatively.

The activity-filled magazine Fly with Me on board also features the animals and is produced exclusively for Emirates’ young flyers.

Adel Al Redha, Emirates’ executive vice president and chief operations officer, said in a statement that more than four million children travel with Emirates every year and young travellers among the airline’s most important customers.

“We know how challenging it can be for parents to keep their children occupied and happy on flights. We’ve ensured that every aspect of the travel experience is catered for, from toys and kids’ entertainment to special meals on board, and even family check-in areas,” Redha said.

Emirates has partnered with Lonely Planet to create activity bags containing travel content for children. The Fly with Me Lonely Planet products come in two specially designed Kid’s Retro-Style Rucksacks, and two Kid’s Cool Bags. These products will be refreshed every 12 months.

Each bag features different content to encourage a sense of adventure in young travellers. These include fold-out world maps, travel journals, plastic drink bottles, cards with world facts and various educational books exclusive to Emirates.

Emirates said children travelling on its services will also be kept occupied with its inflight entertainment system, ice Digital Widescreen, which features over 25 dedicated kids TV channels and over 40 classic Disney movies.


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