VNAT expects European visitors to rise thanks to visa exemptions

NDO/VNA – The Vietnam National Administration of Tourism (VNAT) expects tourist arrivals from five western European countries to increase by 50% in the next three years as visa exemptions kicked in this month.

Annually, some 700,000 western Europe nationals visit Vietnam while about 150,000 Vietnamese visit these five countries, VNAT Director Nguyen Van Tuan said.

The figures are short of the potential, Tuan said, which is why Prime Minister Nguyen Tan Dung agreed to grant visa exemptions to people from these five countries in an attempt to lure more tourists to Vietnam.

Residents of the UK, France, Germany, Italy and Spain no longer require a visa to travel to Vietnam for stays of less than 15 days. The PM’s decision came into effect on July 1 this year and will remain effective until June 30, 2016.

The administration is hoping the visa exemptions and some tourism stimulus programmes will attract 1.1 million arrivals from these markets in the next three years, up 50% from 2015.

Vu The Binh, Deputy Chairman of the Vietnam Tourism Association, said the administration and the association must develop new tourism products to meet the demand from tourists from the five western European countries to learn about Vietnamese culture and explore nature in the country.

Cost is also one of the factors in attracting more tourists, so the prices of the new tourism services should be reduced by 20-30%, he said.

Vietnam should have strong tourism promotion programmes for the five western European markets and organise information campaigns on the tourism stimulus programmes for those markets, Binh said. The country should also improve the quality of its promotional activities at the two leading tourism fairs in the world, WTM in the UK this year and ITB Berlin 2016, and organise some roadshows in the five countries, he said.

The Nguoi Lao dong newspaper said the local tourist companies and the administration should carefully consider their participation in the tourism fairs because they are only occasions for Vietnam to introduce its national image, not sell tourism services.

Tuan said that the Ministry of Culture, Sport and Tourism would propose that the government continue visa exemptions for tourists from other markets.

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