PATA Announces 2015 Grand and Gold Award Winners

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The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2015 PATA Grand and Gold Awards. Proudly supported and sponsored by the Macau Government Tourist Office (MGTO) for the last 20 years, this year’s awards recognise the achievements of 25 separate organisations and individuals.

PATA will present 29 Grand and Gold Awards to such organisations as Accor Asia-Pacific, Cox and Kings Ltd, Hong Kong International Theme Park Ltd, Hong Kong Tourism Board, Jetwing Hotels Ltd, Korea Tourism Organization, Taiwan Tourism Bureau and Taylor’s University.

The awards luncheon and presentation takes place at the Bangalore International Exhibition Centre (BIEC) on Tuesday, September 8, 2015 during the PATA Travel Mart 2015.

Maria Helena de Senna Fernandes, Director of the Macau Government Tourist Office, said, “The list of PATA Gold Awards 2015 winners unveils once again the very best of Pacific-Asia tourism practices. The excellence and innovation revealed by the works and projects awarded are impressive and can certainly provide inspiration to raise the standards of the tourism industry stakeholders in the region. Macau Government Tourist Office congratulates all winning organisations and individuals for such outstanding achievements and we are honoured to be part of this prestigious PATA initiative for the 20th consecutive year.”

Mario Hardy, PATA CEO, added, “On behalf of PATA, I extend our warmest congratulations to all 2015 Grand and Gold Award winners and I also thank all participants. This year we received 269 entries from 83 travel and tourism organisations and individuals – the highest number since 2007. We look forward to celebrating these accomplishments at the PATA Gold Awards Luncheon and Presentation at the PATA Travel Mart in Bangalore, India.”

The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage & Culture.

Taylor’s University, Malaysia will receive the 2015 PATA Grand Award for Education and Training for its ‘Tourism Academy at Community College Langkawi, Malaysia’ project. It is the first Public Private Partnership (PPP) initiated by the Government through the Ministry of Higher Education jointly with Taylor’s University to establish a Tourism Academy in Malaysia. The hotel industry, through this strategic partnership, has committed to support the learning and development of the students and eventually hire graduates at a more competitive remuneration package in recognition of the skills and learning that they attained directly with the hotel partners through the Tourism Academy. This initiative will support the vision of the government to make Langkawi among the top 10 tourism island destination with qualified manpower to support and complement the service sectors.

The Environmental Award will be presented to Jetwing Hotels Ltd, Sri Lanka, for its “The Success of Self-reliance” project. After a decade from the devastating tsunami of 2004, Jetwing brings a truly one-with-nature concept to a more refined and elegant form with Jetwing Yala. Set within the immediate outskirts of the Yala National Park, Jetwing Yala boasts a tremendous commitment to sustainability and the environment, bringing a wildlife experience complemented with the finest in luxury and comfort. Designed by renowned architect Murad Ismail, Jetwing Yala has been created from the ground up to be as sustainable as possible with the intention of conserving energy and resources by reusing and recycling and by being part of the environment without inflicting harm upon nature.

The Heritage and Culture Award will be awarded to Ratchada Niramit Co., Ltd, Thailand for its ‘Siam Niramit Journey to the Enchanted Kingdom of Siam’. Siam Niramit is a world-class performance that displays Thailand’s artistic and cultural heritage. This must-see show is performed on a gigantic stage, listed in the Guinness World Records, and features over 100 performers and more than 500 costumes. Enhanced special effects and the world’s most advanced sound, light and stage technology combine to make this a realistic, stimulating and inspiring experience. Siam Niramit aims not only to introduce Thai arts and culture to the world but also to make Thai people take pride in their culture and inspire them to love and preserve it.

The Marketing Award will be presented to Hong Kong Tourism Board (HKTB), Hong Kong SAR for its ‘Follow Me to Hong Kong’ campaign. Hong Kong Tourism Board invited world-renowned Russian ‘Instagram’ couple Murad Osmann and Natalia Zakharova to Hong Kong to enable them to capture romantic Hong Kong SAR images and then share them with their followers on social media. Using the ‘instagrammer’ as a personality, HKTB spins off their Hong Kong SAR travel story to print and online media in Russia, Hong Kong SAR and all over the world. In the online world, ‘meet the fans’ meetings and videos are organised to maximise Hong Kong SAR’s exposure as a travel destination via the couple’s personal experiences.

PATA Grand Awards 2015MarketingFollow Me to Hong Kong

Hong Kong Tourism Board, Hong Kong SAR

EnvironmentThe Success of Self-reliance

Jetwing Hotels Ltd, Sri Lanka

Heritage – CultureSiam Niramit Journey to the Enchanted Kingdom of Siam

Ratchada Niramit Co., Ltd, Thailand

Education and TrainingTourism Academy at Community College Langkawi, Malaysia

Taylor’s University, Malaysia

PATA Gold Awards 2015Marketing – Primary Government DestinationMy Time for Hong Kong

Hong Kong Tourism Board, Hong Kong SAR

Marketing – Secondary Government DestinationVivid Sydney

Destination NSW, Australia

Marketing – CarrierWith Vietjet, Saigon is closer

Vietjet Air, Vietnam

Marketing – HospitalityRWS Moments Campaign

Resorts World at Sentosa, Singapore

Marketing – IndustryDisney Paint the Night

Hong Kong International Theme Park Limited, Hong Kong SAR

Marketing – Adventure TravelGrab Your Dream

Cox and Kings Limited, India

Environment – Ecotourism ProjectProactive Roles of Wendekreisen Travel Ltd.

Wendekreisen, New Zealand

Environment – Corporate Environment ProgrammePLANET 21: Reinventing Hotels, Sustainably

Accor Asia-Pacific, Singapore

Environmental Education ProgrammeBe G.R.E.E.N. Beyond El Nido Resorts

Ten Knots Development Corporation/El Nido Resorts, Philippines

Corporate Social ResponsibilityA Journey of Sustainability

Banyan Tree Marketing Group, Singapore

Heritage – Culture – HeritageMuziris Heritage Project

Kerala Tourism, India

Heritage – Culture – Culture

The Ultimate Travelling Camp, India

Education and TrainingThomas Cook Travel Quest

Thomas Cook (India) Ltd., India

Marketing Media – Travel Advertisement Broadcast MediaTaste Taiwan

Taiwan Tourism Bureau, USA

Marketing Media – Travel Advertisement Print MediaKorea Tourism Photo Contest Awards Winners 2014

Korea Tourism Organization, Korea ROK

Marketing Media – Consumer Travel Brochure

The Ultimate Travelling Camp, India

Marketing Media – E-NewsletterThe Front Desk

Jetwing Hotels Ltd, Sri Lanka

Marketing Media – Travel PosterVisit Malaysia Year – Sarawak

Tourism Malaysia, Malaysia

Marketing Media – Public Relations CampaignPNG Pop Up Village

Tourism Papua New Guinea, USA

Marketing Media – Social MediaI Hate Thailand

Tourism Authority of Thailand (TAT), Thailand

Marketing Media – Mobile Travel ApplicationMy Hong Kong Guide

Hong Kong Tourism Board, Hong Kong SAR

Marketing – Promotional Travel VideoDiscover Thainess

Tourism Authority of Thailand, Thailand

Marketing Media – Web SiteDiscoverHongKong.com Brand Rejuvenation

Hong Kong Tourism Board, Hong Kong SAR

Travel Journalism – Destination ArticleTranscendence, Travel +Leisure Southeast Asia, July 2014

written by Holly McDonald, photographed by Lauryn Ishak

Travel+Leisure Southeast Asia, Thailand

Travel Journalism – Business ArticleRock Star Economy, Travel Digest, June 2014

written by Lorraine Thomson

Travel Digest, New Zealand

Travel Journalism – Travel PhotographMount Bromo, East Java Indonesia

By Yaman Ibrahim, Colours Garuda Indonesia Inflight Magazine, August 2014

Agency Fish, Indonesia

Travel Journalism – Travel GuidebookBest of the Best: Philippines Coffee Table Book

Eastgate Publishing Corp., Philippines


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