Promoting Cooperation in Digital Content with Japanese Firms

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This is the main content discussed at “the Vietnam- Japan Networking Seminar and Business Matching on Content Industry” held in Hanoi on March 24th by Vietnam Trade Promotion Agency in collaboration with the ASEAN-Japan Promotion Centre on Trade, Investment and Tourism (AJC), Japan JOGA Game Association and Vietnam Software Association (VINASA). The event aimed to connect Vietnamese and Japanese businesses in the field of digital content.


Speaking at the conference, Mr Yoshikuni Ohnishi, Secretary General of AJC, said that the relations between Vietnam and Japan increasingly developed well. Japan considers Vietnam an important strategic partner in many fields such as economics, politics, culture and information technology. Japan is famous for the expertise in developing IT applications and utilities and is a major market of application solutions and outsourcing. Japanese delegations to Vietnam this time including 15 enterprises in the field of software for mobile platforms, online games looked for business opportunities and looked forward to more cooperation with Vietnamese enterprises in this field. Mr Yoshikuni Ohnishi expected that the two sides would cooperate with the first step towards the new digital industry entitled “Made in Vietnam” or “Vietnam – Japan Cooperation”.


Bui Huy Son, General Director of the Vietnam Trade Promotion Agency (Vietrade), Ministry of Industry and Trade said the cooperation between Vietnam and Japan has constantly strengthened and raised to broad strategic partnership. Businesses from Vietnam and Japan have the most favourable conditions for cooperation and business because Japan has signed many frameworks and partnership agreements with Vietnam. Along with the bilateral legal framework, the two countries are currently negotiating Trans-Pacific Partnership (TPP) and cooperation within ASEAN + 6. This shows the determination of the two governments in support of economic cooperation and trade of the two countries.


In the field of information and communication, Mr Bui Huy Son said the two sides had strengthened comprehensive cooperation activities, from state management sectors to extensive cooperation between businesses. The presence of many Japanese businesses in digital content showed the interest in cooperation with partners in Vietnam. On the basis of these results, with the rapid development of various types of technology and services, the potential and prospects are opening up, creating opportunities for both large corporations and small and medium enterprises, between research institutes and experts from both countries.


He also stressed that Japan had a lot of experience in providing content services and digitisation of television. Cooperation and the experience of Japan would help Vietnamese service providers catch up with current trends and implement this new type of service.


Assessing the development of information technology in Vietnam today, Mr Bui Huy Son confirmed that Vietnam is now one of the leading emerging countries in the region in the field of outsourcing and digital content. This is a strong export sector which is focused on developing by the Party and State. Resolution 36 NQ-TW dated July 1 2014 of the Politburo evaluated that information technology is one of the important foundations for socio-economic development, security and defence. This is an orientation document for strategy on the development and application of information technology of Vietnam until 2030. Accordingly, by 2030, the capacity of research, application, development, production and providing products and services in information technology in Vietnam will reach the advanced level in the world, Vietnam will become a powerful nation on information technology.


Mr Yoshikuni Ohnishi advised that Vietnam needed to invest further in the information technology sector, especially the training of human resources. Other countries in the ASEAN region are racing for information technology development, so Vietnam should not lag behind.


Ha Vu




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