(VOV) – The northern province of Ninh Binh is to be rebranded as part of a major overhaul, capitalizing on its new found status as a UNESCO mixed natural and cultural world heritage, it has been announced.
Speaking at a workshop aimed at increasing inbound tourism to the province, Deputy Minister of Culture, Sports and Tourism Dang Thi Bich Lien underscored the point that a refocused future strategy would be highly beneficial.
She said given the importance of tourism to jobs and economic growth the priority should be to ensure that we have the right structures in place to maximise the benefits this crucial sector can bring.
The province has seen significant growth in inbound visitor numbers and, more importantly, in tourism revenue over the last few years she said, adding that thechallenge is to maintain and build on that momentum and deliver a multimillion dollar thriving tourism industry for the province.
Giovanni Boccardi, head of Asia-Pacific unit of UNESCO’s World Heritage Centre in turn said the new image should be closely interwoven with nurturing its new UNESCO world heritage status globally.
The province should capitalise on the designation of the Trang An Scenic Landscape Complex as a UNESCO mixed natural and cultural heritage of the worldtorevamp its image through a highly coordinated effort, he added.
The workshop was held by the Ninh Binh provincial People’s Committee in collaboration with UNESCO on January 22 at the Legend Hotel, Ninh Binh city as part of the festivities celebrating the province’s UNESCO selection.
Ninh Binh province to be rebranded Related image(s)
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