TOTO Vietnam Co., Ltd: Managing to Find Opportunities in Challenges

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For the recent years, TOTO Vietnam has been researching and developing to provide high quality products and services, bringing the highest satisfaction to customers. Besides striving to create a comfortable lifestyle with high quality sanitary wares, TOTO also always pays attention to environmental protection through the effective use materials and energy.


TOTO – “All for Customers”


So far, through the trust of consumers with widespread presence of the products, it can be confirmed the position of TOTO in manufacturing high quality sanitary ware in the world. This success not only stems from the long experience of TOTO in manufacturing but also thanks to the motto “All for customers”, especially in Vietnam market in recent years.


“All for customers” is the slogan of every officer and employee working at TOTO Ltd. Being a place for design, production and distribution, the products must actually be perfect and above all be consistent with Vietnamese, the main customers. As there are various manufacturers of sanitary equipment, TOTO Vietnam has put efforts to improve technology to provide perfect products and services.


We always put ourselves in the position of customers to understand their needs and thought, and offer solutions to turn that desire into reality in an optimal way.


The company not only based on advanced manufacturing technology of Japan but also proactively update the latest techniques of other countries in the world. Besides, the relationship between TOTO – distributors – customers has always been focused on cooperative principles.


With a view that protecting the environment is top priority for sustainable development, TOTO has effectively used resources and limited energy. To minimise waste and energy use, TOTO ‘s products are aimed at maximum water savings, thereby reducing the frequency of operation of the wastewater system as well as power resource because the water used in toilet and kitchen can be huge, occupying 50-60 percent of the total amount of water in a household.


Turning risk into opportunity


In the context of today’s economy, the problem of sustainable and effective development is more urgent than ever for businesses. Finding a solution to this problem, TOTO solved and overcame those difficulties.


In 2012 and in the first 6 months of 2013, TOTO confronted excessive goods inventory. The company found the reasons and reviewed its activities from the production, distribution, selling goods and operating, thereby realised the shortcomings. To quickly fix this, the company adopted the most radical measures to overcome inventory and minimize waste production. Then, its profit recovered and TOTO returned to stable operations. More projects and new plans are outlined. Solving this dilemma, TOTO has become the winner not because of solving the problems but that it had won itself. Mr Tamura Shynia, General Director of TOTO Vietnam Co., Ltd., said: “A business always having advantages will never develop, this difficulty is a blessing to us.”


Vietnam is deeply integrating into the world. According to company executives, when participating in the TPP, Vietnam’s business community will change dramatically, along with the emergence of many new brand names, there are also enterprises that have to narrow or lose production. TOTO leaders expressed its hope for the TPP agreement. The tax reduction to 0 percent will be an opportunity for cost savings in importing raw materials, as well as exporting accessories and merchandise to other countries. However, according to Mr Tamura, this agreement will be a challenge for Vietnam enterprises, especially for weak enterprises in terms of technology.


Over a turbulent year, under the vision of a Japanese long history company, TOTO hopes that businesses will constantly innovate technology, appoint employees to key positions and continue to invent distinctive products, contributing to improving the quality of life.


Le Sang – Bao Ngoc




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