You should change logo when it doesn’t express the current business of your enterprise
To evaluate the adaptability of a logo, you think about the following questions: Sample logo can increase or decrease the size and is it still very clear and easy to identify? Is nice logo to just be made of two colors including white and black? Can logo become an attractive click button for an application on a mobile device?. If any answer is “No”, it is true that you should design a new logo.
Logo doesn’t express the business of your enterprise clearly
According to time, the business activity of the enterprise may change, for example, reducing activity in this area but it enhances activity in other areas. If the logo does not accurately reflect what the enterprise is trading, you should adjust; even you should design a completely new logo.
An ideal sample logo should not be visible to the aspirations of the business, catch up the core current values and aim to more comprehensive purposes in future.
Logo is usually created by founder of the business
If you pride to design logo for your business then it’s time you can hire professional designers to try it out.
Firms like Apple and Sony are very successful depending on part to the high concentration in design and it is invisible to raise consumer expectations about the design level to a new level, creating effects on a lot of other businesses. If you have never received a compliment about your business logo you should redesign it again.
Logo is not attractive and eye-catching as logo of competitors
The site assessment of consumers via social media networks, which pioneer were Yelp, CNet, prompted businesses to change the logo actively. Therefore, do not miss the logo design of competitors and see their logo very attractive, do not hesitate to edit or refresh your logo.
If you do not feel sure, compare the density of fans or followers of your business and competitors on the social networks. If your result is lower, consider to find a new logo template.
Logo is too complex
Dominant trends in logo design are simple. The type of shadow logo or color background is very popular but it is now outdated because it is difficult to transfer to different medias. Thence, choose a logo that is simple, using a maximum of three colors. Logical, simple and effective logo will be recognized when it is on a transparent background that people are still easily identifiable.
Is it time to change logo? Related image(s)
0 comments:
Post a Comment